Panera Kids / kids menu launch

Artificial ingredients in children’s menus are more common than the toys they come with. So, we decided to chat with the real experts on kids' food – the kids themselves. They had a lot to say. Like, a lot. Eventually, we transformed their chatter into animations of change to prove that some ingredients are better left to the imagination.

Over a course of one day we spoke with real kids about ingredients found in kids meals. In return, we donated money to their college funds.