Panera bread / #Baconfess
Bacon's come clean. It’s ditched its artificial ingredients for good. To celebrate, we gave the Internet a chance to come clean too. Over the course of two days, people using the hashtag #Baconfess could tweet us their deepest, darkest secrets. As a reward for their Baconfess-ions, we worked with Brooklyn-based tattoo artist, Knarly Gav, to turn our favorite tweets into real tattoos. Temporary ones.
Because true bacon love should last forever. Temporarily.
We launched the campaign with a social video starring Panera's Head Chef Dan Kish. Yes, Panera's real head chef.
Then continued to release more videos to keep the momentum rolling.
Feel free to explore more at Baconfess.com
As tweets rolled in, we had an awesome team to make sure production moved right along. Together with Knarly Gav, we chose tweets we thought would make interesting tattoos. With one rule: bacon must feature prominently.
Those lucky enough to have their Baconfession chosen were immediately mailed two temporary tattoos along with a special note from us.
